Chris Plosaj is a Designer
& Creative Director that builds
digital brand experiences.
Chris is a multidisciplinary Interaction Designer based in Hong Kong with over 8 years of experience creating meaningful, innovative media that fuels brand engagement for clients. His design thinking mind-set has led to influencing the digital strategy, UX, marketing and creative direction for clients such as Huawei, Intuit, Sun Life Financial, Hitachi, HKRI, Shopify, and Virgin.
The Redesign Process
Fullscript is an intelligent, geeky bio tech software company that strives to stay user-friendly, but their brand image didn’t tell the same story. To communicate Fullscript's evolving product line and position as a smart inventory management software company, I captured their purpose-built dynamic, human-centric touch and business vision in several ways.
Order doughnuts online
Suzy Q is a premier but humble store that makes thousands of doughnuts per day, and they were looking for a new way to drive their growth. Alongside a new rebrand, I built a solution that would help Suzy Q propel their development by expanding their presence on and offline by providing customers the ability to skip the line and remotely order doughnuts to their door.
Value Proposition & Design
How does value proposition relate to Design Thinking? Value proposition needs to be clearly understood by both Marketers and Designers responsible for surfacing said value to customers. Recently, a leading travel rewards company with over seven million members and 500 programme partners adapted to a shifting environment by examining their customer's desires and business potential. Anchored on a digital solution, I contributed to a design of a fresh vision for a lifestyle reward system with a new value proposition.